AI Tool
Luma AI pricing, features, company info, and alternatives
A factual product page for Luma AI as a generative creative platform.
Last updated April 2026 · Pricing and features verified against official documentation
Pricing
Current public pricing tiers on file for Luma AI, last verified Apr 15, 2026.
Plus
$30 / month
Pro
$90 / month
Ultra
$300 / month
Team
Coming soon
Listed on the pricing page but not yet available.
Enterprise
Contact us
What You Can Do With It
The main capabilities that shape how people use Luma AI today.
Dream Machine covers image and video generation with credit-based usage.
The broader Luma product surface includes agents, editing, and collaboration features.
Audio generation, transcription, and voice workflows are public in the learning center.
API access is separate from subscription credits.
Best For
Who Luma AI is most clearly built for.
Creators who need image and video generation in one creative stack.
Teams that care about commercial-use tiers and higher-volume generation.
Developers who want API-based creative generation.
Company
Leadership and company context for Luma AI.
CEO
Amit Jain
Founders
Amit Jain
Investors
HUMAIN, Andreessen Horowitz, Amazon, AMD Ventures, NVIDIA, Amplify Partners, Matrix Partners
Headquarters
Palo Alto, CA, USA
Platforms
Where you can use Luma AI today.
Web
iOS
API
Privacy Notes
Publicly stated data-handling notes that matter when evaluating Luma AI.
Luma's terms and API materials describe how inputs, outputs, and subscriptions are handled.
Access
How to integrate or build around Luma AI.
Public API
Yes
Docs
Available
Alternatives
Other tools worth considering alongside Luma AI.
Product Snapshot
Luma AI is a generative AI platform for image, video, audio, and agent workflows. It is aimed at creators who need image and video generation in one creative stack.
What You Can Do With It
- Dream Machine covers image and video generation with credit-based usage.
- The broader Luma product surface includes agents, editing, and collaboration features.
- Audio generation, transcription, and voice workflows are public in the learning center.
- API access is separate from subscription credits.
Why It Stands Out
It is built for creators who need image and video generation in one creative stack.
Tradeoffs To Know
- Luma’s terms and API materials describe how inputs, outputs, and subscriptions are handled.
Changes to this tool page
- April 2026 Removed a generic desktop-workflow tradeoff that was not specific enough to this tool after a catalog review.
Sources
- lumalabs.ai/learning-hub/dream-machine-support-pricing-information
- lumalabs.ai/dream-machine/pricing
- lumalabs.ai/llm-info
- lumalabs.ai/press/ray3
- lumalabs.ai/press/luma-ai-raises-900-million-series-c-led-by-humain-and-partners-on-2-gigawatt-ai-supercluster-in-saudi-arabia
- lumalabs.ai/changelog/welcome-to-the-all-new-dream-machine
- lumalabs.ai
- lumalabs.ai/api
- lumalabs.ai/learning-center/articles/luma-audio-capabilities
- luma.ai/terms-and-conditions
- docs.lumalabs.ai/docs/api